Analytics Dashboard

Measure the impact of your email signatures with comprehensive analytics. Track impressions, clicks, and engagement across all features.

Overview Dashboard

Get a quick snapshot of your signature program performance.

Accessing Analytics

1. Go to Analytics in the sidebar
2. View the Overview dashboard
3. Filter by date range (today, last 7 days, last 30 days, custom)

Key Metrics

---

Signature Analytics

Track how your signatures perform.

Views & Impressions

• Total Views — How many times signatures were rendered
• By Master Signature — Which templates get most use
• By Department — Which teams send most emails
• Trend Over Time — Daily/weekly patterns

Geographic Breakdown

See where your emails are being viewed:

• Country distribution
• City-level detail (where available)
• Regional engagement rates

Device & Client

Understand how recipients view your emails:

---

Banner Analytics

Measure the ROI of your banner campaigns.

Campaign Performance

For each banner, track:

• Impressions — How many times displayed
• Clicks — Total click-throughs
• CTR — Click-through rate %
• Cost per Click — If using paid campaigns

Comparing Campaigns

1. Go to Analytics → Banners
2. Select multiple banners
3. Compare side-by-side
4. Identify top performers

Exporting Data

Export for external analysis:

1. Select date range
2. Click Export CSV
3. Open in Excel/Google Sheets
4. Build custom reports

---

Review Analytics

Track review generation performance.

Review Metrics

By Team/User

See which teams generate most reviews:

1. Go to Analytics → Reviews
2. Filter by department
3. Compare team performance
4. Identify review champions

Platform Performance

Track which review platforms perform best:

• Google Reviews
• Trustpilot
• G2
• Capterra
• Custom platforms

---

Email Tracking

Understand email engagement patterns.

Open Tracking

When enabled, track:

• Email opens
• Open rates by signature
• Geographic open patterns
• Device/client breakdown

Click Tracking

All signature links are tracked:

• Social media clicks
• Website clicks
• Phone number clicks (on mobile)
• Banner clicks
• Review link clicks

Privacy & Compliance

• Aggregate data only — no individual recipient tracking
• GDPR compliant
• Can disable tracking per signature
• Data retention: 90 days default

---

Reports

Generate and schedule automated reports.

Report Types

Scheduling Reports

1. Go to Analytics → Reports
2. Click New Scheduled Report
3. Select report type
4. Choose recipients
5. Set frequency
6. Save

Custom Reports

Build your own reports:

1. Go to Analytics → Custom
2. Select metrics to include
3. Add filters
4. Choose visualization
5. Save or export

---

Understanding Your Data

Benchmarks

Compare your performance to industry standards:

Interpreting Trends

Rising CTR:

• Banner design is working
• Targeting is accurate
• Messaging resonates

Falling CTR:

• Banner fatigue — rotate creative
• Wrong targeting — adjust audience
• Poor design — refresh visuals

Flat Metrics:

• Normal for established programs
• Consider testing new approaches
• Benchmark against industry

---

Data Export

Take your data anywhere.

Export Options

• CSV — For Excel/Sheets analysis
• PDF — For presentations
• API — For custom integrations (Enterprise)

Export Steps

1. Go to any analytics page
2. Click Export button
3. Select format
4. Choose date range
5. Download file

---

FAQ

Q: How fresh is the data? A: Real-time for most metrics. Some aggregated data updates hourly.

Q: Can I see individual recipient data? A: No — privacy compliance requires aggregate data only.

Q: How long is data retained? A: 90 days by default. Enterprise plans offer longer retention.

Q: Can I track conversions beyond clicks? A: Basic analytics track clicks. For full conversion tracking, integrate with your CRM.

Q: Is analytics included in all plans? A: Yes — basic analytics on all plans. Advanced reporting on Pro+.

Q: Can I white-label reports? A: Enterprise plans support custom branding on exported reports.